Please consult the Glenn College Communications Guide when creating Glenn College external communications.
Before writing, ask yourself
Who is your target audience?
What are they looking for?
What motivates them?
Keep it brief.
Write from the reader’s perspective.
Emphasize the Glenn College experience and focus on services to the students.
Emphasize collaborations within academics, research, social and civic-minded people—highlight the ways we intersect and create an innovative learning environment.
Set the tone
Every piece of communications has both a logical and an emotional component. Logic is all about messaging the strategy. What can we communicate that will resonate most deeply with our target? Tone, on the other hand, isn’t about what we’re saying but how we’re saying it.
Overall, we want the emotional takeaway from any and all communications to be something along the lines of, “Wow, that is not what I thought public affairs was. I thought it was all boring policy stuff, but it’s actually about doing good in the world … in whatever way I see fit. That’s pretty cool. That might be for me.”
Find the emotion that makes us different and tells the unexpected story.
What the Glenn College is
Focuses on student experiences. We are about building lifetime relationships and collaboration. We are passionate because our students are passionate
The Glenn College is not just …
- Academic, books and in-classroom learning
- Textbook models
- Policy, law, and budgets
It is also…
Key words to keep in mind when creating materials
- Experience and action outside of the classroom
- Nimble and creative
- Places an emphasis on people
The Glenn College personality is the intersection between what we think we should stand for and what your students and potential students think we stand for. It’s generally defined by these words:
When crafting communications materials, keep these words in mind.
Message, design and copy tone should all draw from and support the Glenn College’s unique brand personality
Show, don’t tell
Make simple and clean designs that are compelling using the Glenn College's graphic assets (logos, photography, fonts, videos) and Ohio State's color palettes.
Use photos that draw the viewer and inspire them to act. There are more than 6,000 photos of Glenn College activites on the college's Flickr site
Associated Press style is the base editorial style at The Ohio State University. Below are words and terms commonly used at Ohio State as well as instances in which the university and the Glenn College breaks from AP style.
This guide is intended to supplement Ohio State’s main style website: apstylebook.com/osu
. The website features the most up-to-date version of university style and you are encouraged to use it as the primary style resource whenever possible.
Avoid abbreviations in running text except when part of official names. If the name represented by an abbreviation may be unknown to some readers, use the full name in the initial reference.
College of Arts and Sciences (not Arts & Sciences)
August (not Aug.)
Procter & Gamble (official name)
Large Binocular Telescope (LBT)
Capitalize the main words in titles of specific courses, but not names used in a general sense.
Economics 200; Science 111; economics courses; sociology
Capitalize all nouns and adjectives referring to languages, countries and nationalities.
a French course; an English course
The term “program” should not be capitalized unless used as an official part of a title.
The Department of Psychology’s program offers specializations in clinical psychology, counseling psychology and developmental psychology.
She’s a member of the Health Sciences Scholars Program.
Capitalize the official names of academic units. Do not capitalize the name in informal reference.
Department of Art Education; the art education department
Acceptable on first reference. Do not use periods.
Affirmative action/nondiscrimination statements
The Ohio State University is committed to a policy of equal opportunity in its admission and employment programs. Use the following when applicable:
The Ohio State University is an Affirmative Action/Equal Opportunity institution.
The long statement:
The Ohio State University is committed to building a diverse faculty and staff for employment and promotion to ensure the highest quality workforce, to reflect human diversity and to improve opportunities for minorities and women. The university embraces human diversity and is committed to equal employment opportunity, affirmative action and eliminating discrimination. Discrimination against any individual based upon protected status—defined as age, ancestry, color, disability, gender identity or expression, genetic information, military status, national origin, race, religion, sex, sexual orientation or veteran status—is prohibited.
For further information, contact the Office of Human Resources, 1590 N. High St., Suite 300, Columbus, OH 43201-2190 or 614-292-4164.
No hyphen for the noun or adjective. Both African American and black are acceptable.
African Americans; African American students
Do not italicize.
Alumnus is the singular, masculine form. For references to women, use alumna (singular) or alumnae (plural).
Alumni is plural for a group of both men and women.
Native American is also acceptable.
Avoid using an ampersand unless it is part of an
College of Arts and Sciences
Kuhn Honors & Scholars House
Make abbreviations plural by adding s.
MBAs, RNs, BAs, W-2s, IDs
No apostrophe is needed for decades.
No hyphen for the noun or the adjective.
Asian Americans; Asian American students
autumn, autumn semester
Lowercase references to seasons and academic periods.
Battelle Center for Science and Technology Policy
Battelle Center is acceptable on second reference.
Ten is always spelled out in this usage.
Both black and African American are acceptable.
Use lowercase "the" in running text.
They stayed at the Blackwell last night.
Board of Trustees
Capitalize the words Board and Trustees when referring to Ohio State’s Board of Trustees. Do not capitalize board or trustees when used alone or in second reference.
When referring to other boards and trustees, use lowercase.
Ohio State’s Board of Trustees will meet today.
His company’s board of trustees approved the measure.
All university board members agreed.
No punctuation between letters.
Keep punctuation for bulleted lists at a minimum. Begin each item with a lowercase letter. Omit periods after
items unless one or more of the items is a complete sentence. If the list completes a sentence begun in an introductory element, the final period is also omitted unless the items in the list are separated by commas
The required curriculum includes:
Ordinarily, commas are not used following a series of items. If the vertically listed items are phrases—especially long phrases—that grammatically complete the sentence containing them, commas may, but need not, be used. If commas are used, the last item is followed by a period.
In preparation, the student:
- a calculus course
- an advanced physics course
- three chemistry courses
Note: It is not necessary to include "and" before the last item in the list.
- earned a high score on the ACT,
- studied extensively on related subjects,
- talked with professionals in the field.
Do not capitalize north campus, south campus, Newark campus, etc. Exception: West Campus is a formal name.
Lowercase the word university when it is used alone in reference to Ohio State or another institution or when it is used in a generic sense.
He wants to attend Ohio State, although the university is far from home.
A general rule is that official names are capitalized; unofficial, informal, shortened or generic names are not. This rule applies to names of offices, buildings, schools, departments, programs, centers, institutes, etc. Phrases such as the center, the institute, the college or the museum are not capitalized.
Names of seasons, academic periods and one-time events are generally not capitalized.
autumn 2012; summer term; spring semester; orientation; spring break; commencement
Use in all cases (not chairman, chairwoman or chairperson)
Capitalize the full, formal names of colleges, but lowercase shortened or informal versions.
the College of Engineering; the engineering college; the college
Curriculum is singular. Curricula and curriculums
Spell out months and days of the week; use numerals for years. Use no punctuation if listing just the month and the year, but set the year off with commas if using the day of the month.
a February 5, 2014, deadline
Join us Wednesday, October 17, for a celebration.
Decades may be referred to in any of the following ways. (Note: No apostrophe is needed for 1990s, 2000s, etc.)
the 1990s; the ’90s; the nineties
decision making, decision-making
Two words as a noun, hyphenated as an adjective.,
Decision making was not the committee’s strong point.
She found the decision-making process easy.
Capitalize the main words in the names of degrees when they are spelled out and capitalize abbreviations of degrees. Abbreviation of the degree name is acceptable on first reference. Do not use periods in abbreviations
BA; BS; JD; MA; MBA; MS; PhD
Capitalization of names of degrees should match the registrar’s official degree list. If the official degree name contains the words “of Science,” the discipline is capitalized. (Refer to the Bachelor of Science in Chemistry, not the Bachelor of Science degree in Chemistry or the Bachelor’s degree in Chemistry.) Similar rules apply to references made to master’s and doctoral degrees.
Do not capitalize academic degrees used in a general sense. Note that bachelor’s and master’s end in ’s.
an associate degree; a bachelor’s degree; a master’s degree; a doctoral degree; a doctorate
In references to degrees, the word “degree” is not capitalized.
She earned her Master of Music degree
Make plural abbreviations of degrees by adding s.
MAs; PhDs; JDs
When they follow a person’s name, qualifiers such as
PhD and MD are preceded by a comma. A second
comma follows the qualifier in running text.
William Turner, PhD
The latest article published by William Turner, PhD, was his third in six months.
Capitalize the full, formal names of departments, but lowercase shortened or informal versions.
the Department of Mechanical Engineering; the mechanical engineering department
Emeritus is the singular, masculine form. For references to women, use emerita (singular) or emeritae (plural). Emeriti may serve as the plural for a group that is composed of men only or both men and women. Emeritus is lowercase in all forms (unless used before a name as a formal title).
professor emerita of art; professors emeriti; Emeritus Professor John Smith
Faculty can be plural or singular depending on whether the word is used to describe the group as a whole (singular) or to describe its members individually (plural). For clarity, try to rewrite the sentence to avoid a plural verb or use faculty members.
Fisher College of Business
Use Fisher College of Business on first full reference. Use Fisher (not Fisher College) on second reference.
Use international students instead.
Capitalize the names of fraternities and sororities but not the words “fraternity,” “sorority” and “chapter.”
Ohio State chapter of Phi Beta Kappa fraternity
Hyphenate as an adjective before the noun; otherwise use two words.
He is a full-time worker.
He works full time in the office.
One word, noun or adjective.
Use Glenn College on second reference (not John Glenn College, never use JGCPA or the Glenn)
grade point average (GPA)
Do not hyphenate. Do not use periods in abbreviation (GPA). Use all caps.
graduates with honors
Italicize but do not capitalize.
summa cum laude; magna cum laude; cum laude; magna cum laude with distinction
One word, noun or adjective
Two words, no hyphen, noun or adjective.
She has health care at the company where she works.
She has high health care costs.
High School Internship Program
HSIP is acceptable on second reference.
One word when referring to an Internet website.
Honors and Scholars Programs
Spell out and; no ampersand.
http:// and www. in URLs
Delete http:// and www. in web addresses.
The phrase international students is preferable to foreign students.
Capitalize Internet. Also capitalize the Net or the Web when referring to the Internet. However, lowercase web when used with another word to form a compound noun or adjective:
website, webpage, web address
John Glenn Civic Leadership Community
Both LC and Leadership Community are acceptable on second reference.
John Glenn Civic Leadership Council
CLC is acceptable on second reference.
John Glenn College of Public Affairs
Use John Glenn College of Public Affairs on the first full reference. Use Glenn College on second reference (not John Glenn College, not the abbreviation JGCPA and never use the Glenn). Note there is no “The” used for this title.
John Glenn College of Public Affairs Leadership Forum
Glenn College Leadership Forum is acceptable on first reference. Leadership Forum is acceptable on second reference.
Knowlton School of Architecture
KSA is acceptable on second reference.
Spell out as part of an official name or in first reference. Lab is acceptable as a second reference.
Capitalize the main words in the official names of
Do not use “main library.” Use Thompson Library.
Do not use “main campus.” Use Columbus campus.
majors and minors
Do not capitalize names of college studies, fields of study, curricula, majors, minors or programs unless a specific course is referred to or if using names of countries, nationalities, historical periods and languages.
She is majoring in political science.
He is a psychology major.
She changed her major from history to English.
Uppercase references to the Midwest region of the United States, both noun and adjective.
Ohio State is located in the Midwest.
He is from a small Midwestern town.
Months are not abbreviated in running text. A comma is not used for just the month and year.
American Indian is also acceptable.
Avoid words and usage that reinforce sexist stereotypes. Do not use he as an all-inclusive pronoun. He or she may be used, but the following solutions are preferable:
Change the subject to the plural and use they, making sure there is verb/noun agreement.
- Change the singular third-person reference (he/she) to the second person (you).
- Use neutral words to replace personal pronouns (such as one or several).
- Repeat the noun or use a synonym.
- Revise the sentence to eliminate the pronoun altogether.
Spell out numbers one through nine. Use numerals for 10 or more and for fractions; spell out numbers that begin or end a sentence, or rewrite the sentence. (Exceptions: Big Ten; in special cases involving formal invitations, numbers 10 and above may be spelled out.)In running text, when referring to dollar amounts in millions, use the numeral and million, rather than zeros.
$6 million (not $6,000,000)
Two words; hyphenated as an adjective before a noun.
Ed lives off campus.
Ed has an off-campus apartment.
Ohio Education Research Center
OERC is acceptable on second reference.
Ohio Agricultural Research and Development Center (OARDC)
Abbreviate after the first full reference. Do not use periods.
Ohio State Scholars Program
Scholars Program is acceptable on second reference.
Ohio State University Extension
Note there is no “The” used for this title. Second references:
Extension or OSU Extension.
Ohio State University Research Foundation (OSURF)
Note there is no “The” used for this title. Abbreviate
after the first full reference. Do not use periods.
Two words; hyphenated as an adjective before a noun.
Sylvia works on campus.
Sylvia has an on-campus job.
Write out first through ninth. Use numerals for 10th
Spelling out percent is preferred, although % may be used if space is needed or in graphs or charts. Use numerals in front of percent, unless starting a sentence.
About 40 percent of the students responded.
Forty percent of the faculty attended.
Use hyphens to separate the sections of phone numbers. Do not use “1” before toll-free numbers.
One word. Postdoc is also acceptable.
Lowercase when not used as a formal title.
the president of Ohio State; when President Smith visited the classroom
Apostrophe before s; lowercase t when the is used: the President’s Club
Public Affairs Student Association
PASA is acceptable on second reference.
Public Affairs Multicultural Student Organization
PAMSO is acceptable on second reference.
Do not use a hyphen when referring to a top 10 or top 25 program.
She hopes to stay in the top 10 of her class.
Ohio State is a top 10 research university.
Recreation and Physical Activity Center (RPAC)
RPAC is acceptable on second reference.
The Ohio State University includes campuses in Columbus, Lima, Mansfield, Marion and Newark and the Agricultural Technical Institute and Ohio Agricultural Research and Development Center in Wooster. In referring to regional campuses, the first reference in running text should be to the complete title.
The Ohio State University at Mansfield held a special student seminar.
Subsequent references: Ohio State Lima; Ohio State Mansfield; Ohio State Marion; Ohio State Newark; the Lima campus
Acceptable on first reference. Do not use periods.
Scarlet and Gray
Uppercase when referring to the Buckeyes. Lowercase when referring to the colors.
She always roots for the Scarlet and Gray, even though she lives in Texas now.
She always wears scarlet and gray to the games.
spring, spring semester
Lowercase references to seasons and academic periods.
The Ohio State University
After the first full reference to The Ohio State University (note the capital T ), the following references are acceptable:
Ohio State; the university (always lowercase)
Do not use “OSU” to refer to The Ohio State University.
The Ohio State University Wexner Medical Center
Please see the medical center editorial style guide.
Use numerals in all cases and omit the zeros for
on-the-hour times. Use periods for a.m. and p.m.
To avoid confusion, use noon and midnight instead
of 12 p.m. and 12 a.m.
11 a.m. to 3 p.m.
8 a.m. to noon
Capitalize titles when they immediately precede a personal name. Titles following a personal name or used alone in place of a name are lowercase. Capitalize titles used in lists if they appear line for line as in an address.
Professor George Shaw
George Shaw, professor,
George Shaw is a professor.
United States, U.S.
Use United States as the proper noun, U.S. as the adjective.
He was born in the United States.
He is a U.S. citizen.
Lowercase when referring to Ohio State, unless used as part of the full name of the institution.
Use v. when abbreviating “versus.”
He’s the prosecutor in Smith v. Jones.
This Saturday, it’s the Buckeyes v. the Hawkeyes.
Washington Academic Internship Program
WAIP is acceptable on second reference.
Wexner Center for the Arts
Not “…of the Arts”
World Wide Web
Three words, no hyphens, all initial caps. Second reference, the Web or the Net.
year in school
Do not capitalize the words freshman, sophomore, junior, senior or graduate when they refer to the year in which a course is to be taken or to the classification of the student.
Tom thinks his graduate courses are easier than those he took as a senior.
Do not use a comma to separate a state abbreviation from the zip code in addresses.
Columbus, OH 43210