Drivers of Citizens’ Willingness to Donate to Local Governments

Although donating to private charitable organizations has been studied extensively, donating to local governments remains little examined. We advance this literature by applying Bekkers and Wiepking’s prominent theoretical framework of charitable giving drivers. Using nationally representative data from about 9,000 Vietnamese citizens, we test the relevance of some of these drivers in explaining the willingness to donate to local governments for road improvements. Our results largely corroborate previous findings about the roles of awareness of need (perceived issue importance), costs (the requested donation amount), and efficacy (trust in government). We also find support for the roles of altruism (the desire to help fellow citizens) and solicitation (the government’s ask)––two drivers whose application to local government donations was unexplored. Theoretical and practical implications are discussed.